ExpoGNV Perú 2009 in mass media. Extraordinary press campaign

NGV Communications Group hired the services of the firm Fondo & Forma Consulting for carrying out an advertising and press program of the II ExpoGNV Perú 2009 on television, radios and the main newspapers of the country. Below, the most significant aspects of the tasks involved in the agreement.

Specific Objectives

• Reach the target public and inform them about the benefits of learning about new proposals and opportunities in the use of Natural Gas for Vehicles 

• Invite, through the use of communication strategies, the largest number of people, institutions and companies of the NGV segment

• Boost the active participation of the population in the II Expo GNV Perú 2009

• Strengthen the image of those institutions and companies that will be exhibitors at the II Expo GNV Perú 2009

Actions that will be taken

• Production of information to be used as promotion of the event

- Press articles

- Editorials

• TV, Radio, Print Media

- Interviews

- Press conference

- Microwave link

- Special reports

• Merchandising design

• Consultancy on definition of official spokespeople

• Coordination meetings to follow-up the plan

 

MATRIX OF STRATEGIES AND ACTIONS

STRATEGIES	ACTIONS	PERIOD
Print Media Promotion (Interviews with spokespeople, press articles and special report)	El Comercio Journal	August 15-September 23
	Perú 21 Journal
	La República Journal
	El Trome Journal
	Diario Ojo
	El Popular Journal
	Ruedas & Tuercas Magazine	August 19-September 20
TV Promotion (Interviews with spokespeople,  microwave link)	América TV	August 23-September 23
	Frecuencia Latina
	Andina de TV – ATV
	Panamericana TV
	Televisión Nacional del Perú
	Red Global
Radio Promotion (Interviews with spokesople, special reports)	Radio Programas del Perú	August 28-September 23
	CPN Radio
	Radio Capital
	Radio Miraflores
	Corporación Radial del Perú
Press Conference (Previous to opening, with an opinion leader)	Invitation/Announcements to media	September 6 to 11
Opening Media Coverage (Press Conference, microwave)	Invitation/Announcements to media	Thursday 24 of September
Paid Advertising in Print Media	Diario Ojo 1 color ad (4 col. X 5 modules)	Tuesday 15 of September
	El Bocón Journal 1 color ad (4 col. X 6 modules)	Thursday 17 of September
	El Comercio Journal  1 ad ¼ page	Sunday 20 of September